Content and product marketing services for high-growth startups.
It's tough for startup marketers to build a strong content foundation and maintain a consistent brand message. They often work with limited resources under a "growth at all costs" mentality.
I've helped many startups and SMBs build strong foundations through successful content marketing strategies that:
-
Value quality over quantity
- Deliver both short and long-term wins
- Are cost-effective
-
Support the whole buyer journey
Take a peek through my site to learn more.
Strategic Marketing Services
Build Effective
Content Strategies
I apply a strategic framework to your content library, identify any gaps across the buyer journey, and work quickly to fill them.
Create Compelling Messaging for Your ICP
I craft strategic messaging documents for your personas, and leverage that messaging framework to create content for all channels.
Integrate Content and Messaging Into Campaigns
I partner with demand generation and PR teams to best leverage key messaging and content pieces in upcoming campaigns.
Work Samples
My content creation strength lies in building reports that combine proprietary data with executive perspectives and market research. I've also written blogs, produced videos, and written web copy. Check out examples of my work across the buyer journey.
I have 13 years of marketing experience in-house and as a consultant in B2B SaaS, B2C tech and professional services.
"Colleen is passionate about the importance of effective content in raising brand awareness, attracting prospects and driving customer advocacy and engagement. Her foundation as a product marketer gives her the strategic foundation for how and where content fuels then entire customer journey and differentiates the brand."
Jim Somers, CMO
Former manager at GoTo
"Even more impressive than her knowledge of marketing and all things content-related is her dedication to driving top results. Colleen is a smart and practical problem-solver who takes the time to fully understand customers, ask the critical questions, and make smart decisions that directly impact the business."
Ellen Flaherty,
Art Director at Catalant
"Colleen is an incredibly collaborative, driven and creative marketing leader. She provided our company and sales team with strategic, relevant content that really resonated with our end customers. In her time at Catalant, we up-leveled the quality of our content and our storytelling ability to the market."
John Nylen,
VP of Sales at Catalant